This is the diary of Paul, a 40 year old Marketing Consultant from London who participated in a seven-day Jejuno™ juice-fast in Scotland.
Our subject is a 5'10" male weighing, at the outset, 11 stone 2 lbs. Whilst reasonably active ("...two-ish visits per week to the gym.") and reasonably conscious of the need to have a balanced diet, he did admit to the odd over-indulgence at the pub and the occasional curry.

Here is his story.

The pre-cleanse
Certainly a most unusual marketing assignment, a week in Scotland juice-fasting courtesy of Jejuno™. The client's always right and if you're going to prepare a marketing plan for the UK market, you do have to know the product intimately - what's that yoghurt advert, the one where someone suffers pain whilst you enjoy the pleasure?

The aim? To discover what really is behind the rave reviews given to juice-fasting and to judge whether 'A - list' celebrities such as singer Barbra Streisand, model Christie Brinkley and pop star Bryan Adams, who have all turned to juice-fasting as an alternative, natural way to restore the body *, really do have more money than sense.
Never having skipped food for more than, say, twelve hours, in my entire existence - and, even then, I was probably asleep for eight of those, I certainly did not relish the prospect of a week abstaining from both food and alcohol! It was thus with considerable trepidation (and distinct feelings of masochism) that I embarked upon my week of juice-fasting. Could I last a day, yet alone a week without food?!

With the impending juice-fast only days away, I decided that it would be best to start giving up my vices gradually, some days before the event. Sunday night (the fast was due to start on the Thursday) saw the last drop of alcohol pass my lips. Monday, I had one of my favourite meals - sirloin steak, potatoes and vegetables etc. etc. - a bit of a 'blow-out'. Tuesday and Wednesday I ate only fruit and vegetables - my last morsel of 'food' was a measly date washed down with fruit juice at 11.55 pm on Wednesday night - now, I was fasting.

*(See article in the 5th September 2000 edition of The Sunday Times by Sue Leonard, Scottish Health Correspondent)

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